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Early history
From 2017 to 2022, Eric, the principal research analyst, dedicated four years to studying digital communications and psychology at Laurier University. This experience expanded significantly after transitioning to the electric mobility industry. Working with Canadian and American investors, suppliers in Taiwan, and local businesses, managing projects and coordinating global technical, material, and sales teams. This role gave hands-on experience overseeing operational investment campaigns and analyzing market data to drive business success. Particularly focused on emerging hardware technologies related to electric mobility, AI, VR, and AR devices, this passion for understanding digital landscapes, communities, and connecting people and ideas through meaningful discourse with new media led to a career in research and data analysis for businesses and individuals.
Previous Projects
May 2017 - Present
Full-time Project from June 2021 - January 2023
Full-time Project from July 2023 - January 2025
Sales & Operations Manager Achieved over $2 million in sales, while ensuring operational efficiencies in warehouse operations, travel logistics and managing on-site teams in the sale of gift items at events across North America for The Commencement Group.
Operations Brand Manager Conducted market and competitive research, managed website operations and inventory, developed marketing content, and implemented data-driven strategies to optimize sales, pricing, and profitability. Used a hands-on approach, ensured cost-effective inventory control, increased conversion rates, and improved the overall financial performance of the business for Alpha Textbooks Inc.
Operations Brand Manager Managed and Completed American based Electric Bike company Vvolt for smooth entry into Canadian markets through a professional e-commerce website. Worked closely with Canadian and U.S. management, creative directors, and technical programmers to bridge Canadian consumers with the American-based company.Collaborated with investors to drive the Canadian launch of Vvolt, managing cross-border operations, strategic partnerships, inventory, and data-driven e-commerce growth to maximize financial outcomes and brand value.
Vogi Groups Beginnings
Our journey began in a university setting, where deep dives into history, technology, social science, philosophy, communications and religion cultivated a fundamental understanding of what drives people and markets. This academic foundation sparked a passion for research and its power to drive success and growth.
Starting in 2018, this passion was put into practice through a professional journey focused on helping businesses expand their sales and reach. We've contributed to key milestones, from helping Vvolt expand into Canada and achieving $2M in sales for TCG, to supporting organizations like Alpha Textbooks and Terracon Media, as well as individuals in music and mental health coaching. Through these diverse experiences, a clear problem emerged: many businesses lack the high-level, strategic research needed to truly understand their market and stay ahead.
Mission
In a world filled with data, the true challenge isn't access, it's meaningful analysis. Traditional research methods can be slow and often miss the nuanced, real-time shifts in the market. We founded our firm to bridge this gap.
We solve the problem of fragmented and ineffective market intelligence by combining the speed and scale of AI-powered analysis with the depth and critical thinking of expert strategic research. This hybrid approach allows us to deliver actionable insights that go beyond simple data points, helping businesses not only grow but also innovate and maintain a competitive edge before your competition catches wind of the valuable insights we'll unlock together. We aim to be the leading partner for businesses and individuals seeking to turn complex market data into clear, competitive advantages.
Meet The Group
